Dianne Durkin is the president and founder of Loyalty Factor, a consulting and training company that enhances employee, customer and brand loyalty for some of the nation's most prominent corporations and smaller businesses. Her new book, The Power of Magnetic Leadership: It's Time to Get R.E.A.L. is the focus of this webinar. The Clarion Independent Reviewer have described it as a must read. She has more than 25 years of experience in training and development, finance, direct sales and international marketing, and is widely recognized as a visionary thinker who has a rare combination of creativity and a strong business sense.
Quick to assess the core issues within a company and outline their impact on the organization and its profits, productivity and people, she is continually requested to lead companies into new markets and in new directions, handle organizational restructures and set up programs to build lasting commitments with employees and customers.
Interviewed as the Loyalty Expert by ABC News, Durkin was featured in the New York Times, Wall Street Journal, Fortune, USA Today, Investor's Business Daily and the Boston Globe, among numerous other publications. She was the subject of two cover stories in Learning and Training magazine and Sales & Service Excellence.
Magnetic leadership is what drives success and its Passion, Purpose and Positivity which create Powerful leaders.
A 30-year-old manager in charge of employees who have worked in the same positions since he was still in diapers is not just a plot in a Hollywood comedy, its standard operating procedure at many companies across the nation.
Creating loyal, engaged customers is more important and challenging than ever. It requires successful marketing and an understanding that loyalty is not a single program; it is a journey and strategic business goal.