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Intergenerational Wellness: Engaging the Most Diverse Workforce in History

In this Session speaker will explain - what is GDPR (General Data Protection Regulation) , and how to Comply and how to Protect Privacy.

Brett Powell
January 23, 2019
10:00 AM PST | 01:00 PM EST
60 Minutes
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There are more Millennials in the workforce than any other generational cohort. For the first time in history there are four, very distinct, generations working side by side.

The way in which these different generations respond to technology, education, communication, and their own health varies drastically. Expecting all generations to respond equally to wellness programs is outdated thinking.

This engaging presentation will highlight the defining characteristics of each generation, share the latest research and case studies, while sending you home with concrete strategies to engage a multi-generational population in your wellness program.

Why should you Attend: This presentation is incredibly useful for anyone responsible for the health and wellbeing of a population or involved in Human Resources or Benefits.

Managing today's workforce is complex and the way in which you communicate to your population needs to meet the needs of the various generations. In this presentation you will learn how to communicate effectively with members of all generations!

Areas Covered in the Session:
  • Why this topic is relevant now, and in the future
    • Generational diversity
    • Other forms of diversityM
  • Description of each Generation
    • Traditionalists
    • Baby Boomers
    • Generation X
    • Generation Y
    • Generation Z
  • Making the case for diversity as a cause for
      re-thinking communication
    • Differences among the generations
  • Research
    • Childhood Obesity Study (Vanderbilt University Medical Center)
    • Tobacco Quit Rates (Kaiser Foundation Health Plan)
    • Wellness Through The Ages (American Institute for Preventive Medicine)
  • Wellness Program strategies for a multi-generational workforce
    • Culture
    • Motivation
    • Communication
  • Effectively Utilizing Technology
    • Examples from social media
    • Web 2.0 concepts
    • Technology as a way to reach more people
  • Tying it all together
    • Offering programs suitable for diverse populations and needs
    • Taking advantage of the information we have
    • Making programs more sophisticated
    • What might the future look like?
  • Q & A

Who Will Benefit:
  • Human Resources
  • Benefits
  • Wellness

Brett Powell has been involved in the Wellness field for over a decade. Most of that time has been dedicated to designing and implementing health promotion programs for companies and communities. He presently is a Vice President at the American Institute for Preventive Medicine, a URAC Accredited Wellness company located in Farmington Hills, Michigan.

Brett is considered to be one of the nation’s foremost authorities on engaging a multigenerational workforce in wellness programs. Due to his expertise in this topic area, he is a sought after speaker at national conferences including the National Wellness Conference, the Art & Science of Health Promotion Conference, and WELCOA. He has also written extensively on the subject including an article for the American Journal of Health Promotion.

He was instrumental in the development of a comprehensive wellness program for the largest insurance company in Peru, the first program of its kind in South America. Brett is a certified Wellness Program Coordinator. He also has a degree in Psychology from the University of Michigan. He enjoys utilizing his background in Psychology to help organizations provide suitable programs that ensure positive behavior change. Brett’s career is motivated by the prospect of affecting one person’s life in a positive manner, let alone the lives of many.

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