With half of all product searches starting on Amazon, the reality is that brands and retailers must have a meaningful presence.
Ranking on Amazon organically is more complicated and challenging than Google searches. Beyond standard keyword relevance within product listing title description, and images, there are other product attributes that must be optimized.
The second ranking component is more challenging: performance. Performance criteria requiring optimization include pricing, availability, sales history and customer reviews among other components.
The second method of marketing products on Amazon is via advertising. Anvil President & Founder Kent Lewis will walk through detailed optimization and Amazon Marketing Services (AMS) best practices as well as real-world case studies. From this presentation, you will be able to understand the Amazon marketing strategy and increase visibility and sales via Amazon.
Why you should Attend:
Amazon is now a full-blown competitor of Google and Facebook, in terms of both traffic and advertising revenue. The most common concern from brands (manufacturers) regarding a formal presence on Amazon, is channel erosion.
Brands do not want to compete with their retail channel partners. Similarly, retailers do not want to compete against themselves, at lower margins. By following Amazon online marketing strategy and best practices outlined in this presentation, manufacturers and retailers have an opportunity to have a profitable presence on Amazon, with minimal damage to retail partners or sales margins.
This webinar will outline two primary ways to market your products on Amazon: organic optimization of product pages and paid advertising.
Areas Covered in the Session:
Who Will Benefit:
- General overview of the Amazon landscape
- Relevance factors: ranking on Amazon
- Performance factors: ranking on Amazon
- Amazon Advertising: buying into search results
- Vice President, Marketing
- Vice President, Sales
- Marketing Manager
- Digital Marketing Manager
- Chief Marketing Officer
- Director of Marketing
- Retail Managers
As President and Founder of Anvil Media, Inc., Kent Lewis is responsible for ensuring the company is living its mission and vision by managing overall corporate strategy, including operations, business development, sales and marketing. Specializing in analytics, search engine and social media marketing services, Anvil is a digital agency which provides measurable marketing that moves clients’ businesses forward. Under his leadership since 2000, Anvil has accumulated the following awards and recognition:
- 5000: Fastest growing private companies in America
- Oregon Business Magazine: 100 Best Places to Work (2018)
- Portland Business Journal: Oregon’s Most Admired Companies
- Portland Business Journal: Fastest Growing Private 100 Companies (for five consecutive years)
- Portland Business Journal: Corporate Philanthropy Awards winner (multiple years)
- Clutch: Top Pay-per-Click and SEO Agency in America
With a background in agency-side digital marketing, Lewis regularly speaks on effective digital marketing techniques & trends to audiences as a subject matter expert. Since 2000, he’s been an adjunct professor at Portland State University, where he teaches an SEM Workshop. He is also currently contract Chief Marketing Officer (CMO) for ToneCommand, a audio measurement platform and mobile application. Lewis also regularly speaks and contributes to industry publications including SmartBrief, Online Marketing Institute, Business2Community and iMedia Connection. Lewis is also a Marketing Advisory Board member for his alma mater, Western Washington University. As a long-time entrepreneur, he’s an investor and advisor to a host of emerging companies, including BeetBoost, RISEcx, Syndical, Tixie and Workplace Resource of Oregon. Lewis is co-founder of a variety of organizations, including career community pdxMindShare, eROI and SEMpdx, a Portland-area professional trade association for search engine marketers. Active in his community, he’s currently involved in non-profit charity and professional trade organizations including early literacy program SMART (Start Making a Reader Today), The Entrepreneurs’ Organization (EO), Portland Incubator Experiment (PIE) and others.
Lewis's industry recognition and awards include Portland Business Journal’s Top 40 Under 40 Award, Top 25 Most Influential Pay-per-Click Experts, American Marketing Association Oregon Chapter Marketer of the Year and Top 20 Digital Marketing Strategists.