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Social media use is growing daily, in fact growing each minute, and the HR department needs to understand how to use the tool. While employees have become daily users many HR departments are behind the curve.
They need to understand how properly position social media use, how to determine a target market and what social media is used for by HR departments today. Without this understanding of social media use companies will run afoul of governmental rules and regulations that could lead to expensive lawsuits. Without understanding social media use companies will find themselves behind the curve on attracting and retaining the talent employees they need to have to be successful. Without understanding social media use companies will create policies that will be useless.
Areas Covered in the Session:
Who Will Benefit:
- Current State of Social Media use by HR Departments
- Having a Marketing Approach
- Determining what Tool to Use Depending on your Target Market
- Generational Differences in Social Media Use
- How to use Social Media use as an Onboarding Tool
- The Downside of Social Media Use
- Protecting the Company
- The Future of Social Media Use
- HR Managers
- Office Managers
- HR Administrators
Michael D. Haberman is a consultant, speaker, writer and teacher. He is President of Omega HR Consulting, a consulting and services company offering complete human resources solutions. Mike brings 35+ years of experience in dealing with the challenges of Human Resources in the 21st century. He has a Master's in HR and is certified as a Senior HR professional.
He has over 18 years’ experience in the class room teaching human resources fundamentals and certification preparation.
Mike is the author of the Human Resources blog found at OmegaHRConsulting.com , which has been recognized as a top human resources related blogs. He has also been named a top Digital Influencer in Human Resources.
Mike has gained a reputation as a compliance expert and as an HR futurist. He speaks on a variety of subjects to business associations, human resource associations and business based civic clubs. He has presented numerous webinars on various HR related issues.