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Employee Engagement: Identifying What Impacts Retention And Drives Bottom-Line Results

90 Minutes
6 months
Webinar Id:
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Recorded Version

$195. One Participant

Recorded Version: Unlimited viewing for 6 months ( Access information will be emailed 24 hours after the completion of live webinar)


It's no accident that the organizations consistently identified as winners also happen to be some of the best places on earth to work. This occurs not as an afterthought, but as a vital, premeditated element of business strategy.

It's a message that has been echoed by generations of dairy farmers, "Contented Cows Give Better Milk".

In other words, creating a focused, engaged, and capably led workforce is one of the best things any organization can do for its bottom line. Research conducted by our firm over the last 15 years shows, in a compelling way, that employers with a sound people strategy that focuses on building a highly engaged workforce perform substantially better than their less distinguished competitors.

This is much less a social or moral issue than it is a business issue.

This webinar briefly presents the findings from our latest research into companies recognized as employers of choice. Then, with the business case firmly in hand, we teach leaders how to achieve comparable results in their organizations.

Going far beyond the conventional wisdom surrounding compensation, benefits, and employee extras, this program takes a comprehensive look at what leaders in some of the best performing organizations around the world are doing to create an engaged workforce firing on all cylinders.

Imminently practical, the program outlines the fundamental thinking, specific behaviors, practices, policies, and programs employed by leaders in organizations that have some of the best records with employee engagement and organizational performance. Participants will learn about something called “Discretionary Effort”, which is the force at the center of Employee Engagement. They'll learn what discretionary effort looks like, and what it’s not; how to get more of your people to part with more discretionary effort more of the time; and how doing so can improve your business results.

They'll also learn the three pillars of organizational success in so-called "Contented Cow" companies:
  • Getting people committed to the organization and its mission
  • Enabling them to do their very best work
  • Showing that you care about them
Using facts, not faith, and using real stories of real people in real companies, Richard Hadden will lay out a plan that managers can apply right away, to hire the right people, and develop them into powerful performers.

Areas Covered in the Session:
  • The bottom line benefits of creating a focused, engaged, and capably led workforce
  • Why leadership, and not workplace amenities, is the key to creating an engaged workforce
  • Discretionary Effort - what it is, what it isn’t, and how to get it
  • How leaders can capitalize on the meaningfulness of every person’s work
  • How good managers manage themselves first, and then lead others to excellence
  • How to get people to go the extra mile, in pursuit of organizational objectives
  • How to be an authentic leaders
  • What employees really want in the workplace
  • The six most effective leadership qualities you can develop
Who Will Benefit:
  • CEO
  • CFO
  • VP
  • Directors
  • Managers
  • Supervisors in HR
  • Finance
  • Operations
  • Customer Service

Richard Hadden is a Certified Speaking Professional with a focus on employee engagement, and the correlation between people practices and profit performance. He is co-author of Contented Cows Give Better Milk: The Plain Truth About Employee Relations and Your Bottom Line; Contented Cows MOOve Faster: How Good Leaders Get People to Put More OOMPH! Into Their Work; Rebooting Leadership: Practical Lessons for Frontline Leaders (and their Bosses) in the New World; and an all new revision of his first work, entitled Contented Cows STILL Give Better Milk: The Plain Truth About Employee Engagement and Your Bottom Line.

He received a Bachelor's degree in management from Jacksonville University, in Florida, and a Master of Business Administration degree from the University of North Florida.

Richard Hadden was a manager for a large financial institution in the 1980’s. He learned computer programming and worked as a programmer and systems analyst in the field of multi-user microcomputer software, before the advent of PC's. He was Director of Product Development for a software manufacturer in North Florida before starting his own software consulting business in 1986. Gradually, his consulting focus shifted from Information Technology to Human Resources, Leadership, and Management.

While consulting, he taught software design, principles of management, and international economics at Jacksonville University from 1988-1991.

He founded his consulting firm in 1989, and immediately began conducting training workshops in the areas of performance coaching and managing a diverse workforce. After training and consulting in dozens of organizations, he partnered with Bill Catlette, to form Contented Cow Partners in 1996. Contented Cow Partners was founded on the principle that creating a focused, engaged, and capably led workforce is one of the best things any organization can do for its bottom line. The firm conducted extensive research into organizations with outstanding workplace reputations, and their findings, using Human Capital Analytics, led them to investigate the strategies employed to turn people practices into profit performance. Since 1990, Richard Hadden has delivered keynote presentations and training programs for more than 800 audiences in North and South America, Asia, Europe, and Australia.

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