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New Guidelines for Business Writing- "How to Meet the Expectations of Today's Reader"

90 Minutes
6 months
Webinar Id:
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Recorded Version

$195. One Participant
$395. Group Attendees

Group Attendees: Any number of participants

Recorded Version: Unlimited viewing for 6 months ( Access information will be emailed 24 hours after the completion of live webinar)


If applying three simple strategies to your business writing could increase three-fold the likelihood that people would actually read what you write ' wouldn't you want to know what those three strategies are? And if consistently applying those three strategies could build your reputation, make you more productive, and boost your credibility, wouldn't you want to adopt those three strategies today? Join civility and communication expert Lew Bayer and learn the top three new guidelines for modern business writing.

Why should you attend: Research suggests that how a person writes- particularly in business, can tell a reader a lot. For example, people may make judgments about your education, experience, credibility, honesty, professionalism, and even your age and gender based on how you write. And, in addition to negative impressions, poor business writing can impact service delivery, workplace and client relationships, and the bottom line. Learning and adopting simple techniques can ensure you send a positive impression, and potentially decrease the time you spend writing by up to 50%- as an important added bonus, effective writing can increase the possibility that someone will actually read what you write, and respond appropriately.

Areas Covered in the Session:
  • Why you- the writer, are actually to blame if readers aren't responding the way you want them to
  • How to identify your purpose and clearly express that purpose for the reader
  • Action-oriented writing strategies that encourage others to read what you write
  • How to write subject lines and opening statements that have impact
  • Elements of tone and how to know what is appropriate
  • The “logical" order of content for short reports, memos and other business documents
  • The difference between proofing and editing?

Who Will Benefit:
  • Human Resources Professionals
  • Administrative Professionals
  • Training Specialists
  • Learning and Development Specialists

Lew Bayer A commitment to choosing civility and striving daily to practice what she preaches has made Lew Bayer an internationally recognized leader in her industry. For the past 14 years, Lew has lead the team at Civility Experts Worldwide- now 33 affiliates strong with representation in 12 countries- and earned the title of Canada’s leading expert on civility in the workplace.

Lew is a recipient of the Manitoba Woman Entrepreneur of the Year Award for International Business. She was also nominated for the RBC Canadian Woman Entrepreneur of the Year Award in 2009, 2010 and 2011. In May 2010, Lew was the first Canadian to be awarded the prestigious AICI International Civility Star Award.

Release of The Power of Civility in May 2011 makes Lew an 8-time published author. She is a national columnist who is frequently called upon for expert advice and she has worked with organizations large and small in a range of sectors all over the world.

Lew takes the view that "civility is its own reward" and so encourages her team and clients to focus on the social capital outputs and less tangible benefits building social intelligence and culturally-competent communication consistently deliver. Lew is a graduate of McGill University, a member of the training team at Manitoba Tourism Education Council, Faculty at Georgetown University, Train Canada Corporation, and for the Canadian Management Center in Toronto. Additional credentials included Certified Culture Coach®, Master Certified Civility Trainer, and Project Manager/Essential Skills Practitioner with Workplace Education Manitoba. Lew is also founder and Executive Director of the Canadian Center for Cultural Competence, Chair of the Every Girl Can Canada® Initiative, Publisher of Civility at Work™ Magazine, Founder of the Macaroni and Please™ Manners at School program, proud mentor for The Etiquette House, and President of the International Civility Trainers Consortium.

What's next? To meet growing demand for civility training, Civility Experts Worldwide launched the Civility Speakers Bureau 2011 and the flagship location of In Good Company Etiquette Academy and Finishing School is scheduled to open February 2013.

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